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If you have ever said: "I had the lowest price; I don't know why they didn't go with us," you might need this training.
If you have ever said: "What does Karaoke have to do with our price per unit?" you might need this training.
If you have ever said, "Why do I have to change? They want our products, don't they?" you might need this training.
If you have ever said, "This Japanese guy won't look me in the eyes," you might need this training.
If you have ever said,"Hey Achmed, I thought you were fasting for Ramadan -- why the the weight gain? Cheating a little?" you might need this training.
If you have ever said, "All was well. Then, they just sat there! Nobody said anything -- finally I spoke up and lowered the price....I must have done that 3 times and I still didn't get the sale," you may need this training.
If you have ever said, "I had been there for 15 minutes drinking tea and as I was laying out our products, his brother walked in and they started talking -- then he sat in on my meeting! Then, I started over, and suddenly, we had to stop for prayer time--hello?" you might need this training.
The "One-Approach-Fits-All" may have worked years ago but today's international sales and management world demands new skills and most important is Cross Cultural Competency. Adapting your sales approach to reach your international customer on a culturally competent level immediatelyseparates you from your competitors.
Who is your international client -- a business in India? What do you know about this fast-growing economy? Do you know India's population will top China's in less than 10 years?
What about the burgeoning middle-class with never-before realized disposable income?
Speaking of China....This culture developed across 5,000 years nearly completely independent from any western world influence. How are you -- the westerner -- going to approach this client?
Latin America? How about the monster business world of Brazil -- #1 in Latin America and 8th worldwide? Do you know cultural business emperatives differ dramatically between cities?
What is expected in Sao Paulo? Is it different in Rio? Short answer: Oh yea....
From product presentation and negotiation to agreement, delivery, and followup, we help ensure you and your products are culturally "on-target." This training doesn't cost. It pays.
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